Shellie,
Establishing a minimum height and/or weight requirement is the best way to go. You could use a height, weight AND age requirement and that would probably slow down the lying parents.
Taking a lesson from Disney World, you can use a walkthrough measurement for kids to walk through and most families are familiar with that type of screening for amusement park rides and are used to being compliant. In fact, it is indeed what Disney World uses at its trail ride concession in Orlando . I think a creative person might be able to have a little fun with the walkthrough device and make it fun and attractive to small children.
Another suggestion is to explain to the parents, in a way that makes them feel responsible and culpable, that it is a safety issue, not an act of trying to deprive your child ("of course you, more than us, should have the best interest of your child in mind").
This is an age-old question for group riding programs. Maybe someone else will read this and send us a more creative idea that we can publish in this magazine!
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